Suits Digital
Starter (Super Admin)
Guides, module documentation, and answers to common questions.
RankLab 360 is your private SEO team built into one tool. It diagnoses your site, plans a strategy, tells you exactly what to do, and tracks your progress. Here is everything you need to know to get up and running.
RankLab 360 uses three levels to keep everything tidy:
Once you are viewing a site, the main navigation bar runs across the top of the screen. Each icon takes you to a different module:
The person icon in the top-right corner of every page opens your user menu. From here you can access:
You can invite team members from your account page. Click into your account, then use the Team section. Each user can be assigned as Admin (full access) or Viewer (read-only). Your plan includes up to 3 user seats. Invited users receive an email with a link to accept and set up their login.
Keyword rankings, visibility trends, SERP features, and traffic data.
How your brand appears in ChatGPT, Google AI Overviews, and Gemini.
Crawl analysis, technical issues, and page-level diagnostics.
Backlink profile, domain authority, anchor text, and link opportunities.
Head-to-head comparison of rankings, visibility, and authority.
Keyword mapping, content gaps, topic clusters, and content scores.
AI-generated tasks, blueprints, and progress tracking.
Branded PDF reports and standalone module exports.
This is where you track how your keywords rank on Google and monitor your overall search visibility over time.
Overview — Your main view. At the top you will see your average position chart showing how your rankings have trended. Below that are KPI boxes showing how many keywords sit in the Top 3, Top 10, and Top 20. The keyword ranking table lists every tracked keyword with its current position, previous position, change (up or down), search volume, and the best rank it has ever achieved. You can search and sort this table. Use the Desktop/Mobile toggle at the top to switch between device types.
SERP Features — Shows which of your keywords trigger special Google features like Featured Snippets, AI Overviews, FAQ schema, People Also Ask, and Local Packs. An education panel at the top explains what SERP features are if you are unfamiliar. The summary bar shows your overall feature coverage, and the table below breaks it down keyword by keyword.
Distribution — A visual breakdown of where your keywords sit. The position distribution chart groups keywords into buckets (positions 1-3, 4-10, 11-20, 21-50, 50+). You will also find your visibility score, estimated monthly traffic, and a visibility trend chart showing progress over time.
Winners & Losers — Highlights your biggest rank movements. Split into four lists: Biggest Winners (keywords that climbed the most), Biggest Losers (keywords that dropped), Entered Top 100 (newly ranking keywords), and Dropped Out (keywords that fell off page).
Insights — Actionable intelligence generated from your search data. Includes an organic traffic overview (estimated value and volume), your top opportunities (keywords close to page one), and your top performing pages.
Below the main tabs, you may see an "Untracked Keywords" section. These are keywords Google already ranks your site for, but you have not added to your tracking list. You can click "Track" to add them or "Dismiss" to hide them.
As more people use AI tools to find information, traditional rankings only tell part of the story. AI Presence tracks whether your brand appears in AI-generated answers from ChatGPT, Google AI Overviews, and Gemini.
Overview — The main dashboard shows your key AI visibility metrics: how many times your brand was mentioned, how many of your pages were cited as sources, and a breakdown by platform (ChatGPT, Google AI Overview, Gemini). A collapsible explainer panel at the top explains what AI citations mean. The Appearing Prompts table shows the specific questions where your brand appeared and whether it was cited with a link. The AI Visibility Trend chart tracks your presence over time.
Insights — Three important lists: Missing Prompt Opportunities (questions where you should appear but do not), Mentions with No Citation (your brand is mentioned but not linked — a chance to improve), and Keep Winning prompts (questions where you are already appearing that you should continue to optimise for).
Below the tabs, you will find coverage gaps grouped by theme. These show questions where your competitors are appearing in AI responses but you are not, giving you a clear target list for content improvement.
Site Health crawls your website and analyses its technical foundations, identifying issues that could be hurting your search rankings.
Overview — At the top you will see your overall Health Score (out of 100), total Pages Crawled, number of Critical Issues, and number of Warnings. Below that is an issue breakdown chart and a response time distribution showing how fast your pages load. The main section lists every issue found, grouped by type (broken links, missing title tags, duplicate meta descriptions, redirect chains, missing alt text, etc.). Each group can be expanded to see the specific pages affected. Issues are colour-coded: red for Critical (fix immediately), amber for Warning (should fix), and grey for Notice (nice to fix).
Insights — Summarised analysis of your technical health, highlighting the most impactful issues and patterns across your site.
The "Run Crawl" button in the top-right triggers a fresh technical scan of your site. Crawls also run automatically on a weekly schedule. Results appear once the crawl completes.
This module tracks who links to your site, how strong your link profile is, and where you can find new link-building opportunities.
Overview — Your Site Authority Score is displayed as a visual gauge (0-100). KPIs show your total Referring Domains (unique sites linking to you) and Link Quality ratio. A Link Velocity chart tracks links gained and lost over time, so you can see if your profile is growing or shrinking. The Anchor Text section shows what text other sites use when linking to you, with a health bar indicating whether your anchor text distribution looks natural. Collapsible education panels explain the difference between Dofollow and Nofollow links.
Backlinks — A detailed table of your individual backlinks showing the source URL, anchor text, link type (dofollow/nofollow), and when it was first found.
Opportunities — A "Quick Wins" section highlights easy link-building targets, followed by a table of suggested sites to approach for links based on your competitors' backlink profiles.
Insights — Analysis of your overall link profile, identifying strengths and weaknesses relative to your market.
See exactly how you measure up against your competitors across rankings, visibility, authority, and AI presence.
Overview — Competitor badges at the top show who you are tracking. Below are comparison KPIs for Share of Voice and Average Position, a Rank Distribution chart comparing your position spread against competitors, and an AI Mention Share chart showing who is getting the most AI visibility.
SERP Overlap — A keyword-by-keyword comparison table. For each of your tracked keywords, this shows your rank versus the best-performing competitor's rank. Useful for finding specific keywords where competitors are beating you.
Insights — Card-based summaries: Competitor Advantages (where they outperform you), Your Advantages (where you are winning), and Opportunities (gaps you can exploit).
You can add up to 5 competitors per site from the Settings page. RankLab 360 can also auto-detect competitors based on who ranks for your keywords. Competitors can be added or removed at any time without losing historical data.
Content Strategy maps your keywords to specific pages on your site and identifies where you are missing content or have competing pages.
Overview — KPIs show your Mapped Keywords count, Orphan Pages (pages with no keyword assigned), and Average Content Score. The Content Mappings table is the core of this module — it shows each URL on your site alongside the keywords mapped to it, the content score, and other quality indicators. This helps you see which pages are pulling their weight and which need attention.
Insights — Content Gaps shows keywords where you have no relevant page and need to create one. Thin Content highlights pages under 300 words that may not be providing enough value to rank. The Topic Cluster chart groups your keywords into themes so you can plan content strategically rather than page by page.
Each mapped URL receives a content score that reflects how well the page serves its target keywords. Low scores indicate pages that need improvement — check the word count, keyword relevance, and on-page SEO elements.
This is the heart of the platform. The Action Items engine analyses data from every module and generates a prioritised list of specific tasks you should complete to improve your SEO performance. Think of it as your personalised SEO to-do list, written by an expert who has reviewed all your data.
Active — Your current work queue. These are the tasks you should be working on right now, sorted by priority. Each action item card shows a title, description, priority badge (Critical, High, Medium, or Low), and the category it belongs to (Health, Backlinks, Content, AI, etc.).
Pending — Tasks that have been generated but are waiting to become active. These are queued behind your current active items.
Backlog — Lower-priority items that are worth doing but are not urgent. Review these periodically as your higher-priority items get completed.
Completed — Everything you have finished. Each completed item shows the date it was marked done, giving you a clear record of progress over time.
Insights — A summary of your work patterns, monitoring recommendations, and strategic observations about your site's SEO trajectory.
Use the category dropdown at the top to filter action items by type. This is useful when you want to focus on a specific area — for example, showing only Health items when you have a developer available to fix technical issues, or only Content items when you are writing.
Some action items include a "Blueprint" button. Blueprints are detailed implementation guides that go far beyond the action item itself. When you click Blueprint, you will see:
Blueprints are generated on demand using AI analysis of your data, your competitors' content, and your site's specific context. They are tailored to your business and service categories.
When you have actioned a task, click the "Complete" button on the card. The item moves to the Completed tab with a timestamp. Completed items will not reappear. If the underlying issue persists after the next scan cycle, a new action item will be generated — this is by design, so you can track whether your changes had the desired effect.
Click the "Generate Action Items" button at the top to trigger a fresh analysis. This runs the diagnostic engine across all your data and produces updated recommendations. Action items are also regenerated automatically after each weekly scan cycle.
Generate professional, branded PDF reports to share with clients, stakeholders, or your team.
The main report card at the top lets you generate a comprehensive multi-page document. Choose between:
Click "Generate PDF" and the report will be built with a loading overlay while it processes. The resulting PDF includes:
Below the main report, you will see a grid of module icons. Click any one to export just that module's data as a standalone PDF. Useful when you want to share only the search performance data with a team, or just the health issues with a developer.
Reports automatically use your project and account branding (logos and colours). You can configure your logos from the Settings page. Charts in the report use your brand colours for a polished, professional look.
Sites are scanned on a weekly cycle. Keyword rankings, backlink data, and site health checks all run automatically. You can also trigger a manual scan from the Settings page or by clicking "Run Crawl" in the Health module if you need an immediate update.
You can track up to 100 keywords per site on all plans. You can add, remove, or swap keywords at any time from the Settings page. Focus on your most valuable keywords first — the ones most likely to drive business.
Yes. Go to Billing from the user menu to upgrade or downgrade your plan. Upgrades take effect immediately with a prorated charge. Downgrades apply at your next billing cycle.
From the Accounts page, click into your account and find the Team section. Click "Invite" and enter their email address. Choose their role — Admin (full access) or Viewer (read-only). They will receive an email invitation to set up their login. Your plan includes up to 3 user seats.
A Project is an organisational folder — think of it like a container. A Site is a specific website domain you are tracking. You can have multiple sites within a single project. For example, a project called "My Business" might contain your main website and a separate blog domain.
AI Presence queries ChatGPT, Google AI Overviews, and Gemini with your target keywords and analyses whether your brand is mentioned, cited, or recommended in the AI-generated responses. It tracks this over time so you can see if your AI visibility is growing or declining.
Go to the Report module from the main navigation bar. Select a month or custom date range, then click "Generate PDF". The report builds automatically and downloads when ready. You can also export individual module reports using the standalone export icons below the main report card.
Blueprints are detailed implementation guides attached to certain action items. When you see a "Blueprint" button on an action item, clicking it generates a comprehensive content walkthrough — including what to write, target keywords, recommended word count, internal linking suggestions, competitor-derived outlines, and an infographic brief. Think of them as a complete brief you could hand to a content writer. Blueprints are generated using AI analysis of your site data and your competitors' content.
Your 14-day free trial gives you full access to all features. When it ends, you will need to subscribe from the Billing page to continue using the platform. Your data is retained — nothing is lost. You can subscribe at any time during or after your trial.
You can cancel at any time from the Billing page. Your access continues until the end of your current billing period. After cancellation, your data is retained for 30 days in case you decide to resubscribe.
Go to Settings from the navigation bar (or the user menu) and look for the Competitors section. You can add competitors by entering their domain. You can track up to 5 competitors per site. RankLab 360 can also auto-detect competitors based on who ranks for your keywords. You can add or remove competitors at any time without losing historical data.
Yes. All data is encrypted in transit using TLS. Access is controlled through secure authentication with role-based permissions. Each account's data is fully isolated. We do not share your data with third parties. For full details, see our Privacy Policy.